Ruth Marshall-Johnson interview on the future of fashion women over 40
Ruth Marshall-Johnson on the future of fashion for women over 40
A while ago I mentioned that I visited the Asia Fashion Summit. One of the people I was lucky enough to interview was Ruth Marshall Johnson, who is the senior editor Call up Tank at trend forecaster WGSN.
One of the questions I asked her is, if brands are going to pay more than attention to the 40Plus women's way market? Find out what she replies in the video below!
At the end of the interview (not on video record) Ruth says: "There is something to be said for a new behavioural motion with women. After feminism, post feminism, the fall-out from that whole motility, I think we are now in a position where women can be themselves more than anything. Their personality, their identity, their choices are as important as ever. I think that is massively important to the way industry."
And and then exercise I!
What do yous think? Will designers first paying more attention to 40+ women?
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Characteristic image by Unlocking Potential
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